Silith is a fictional shoe brand focused on rock and alternative culture. I developed the entire visual identity, from logo variations and brand book

to a magazine, photography direction for both packshot and lookbook, a website prototype and a promotional video.

The goal was to recreate a global campaign from the creation of a brand to the new advertising, passing by a strong, recognisible identity

The brand is called Silith, directly inspired by the mystical figure of Lilith, considered to be the first woman before Eve, created equal to Adam but rebellious against all submission. Depicted as a nocturnal creature, free and independent, she has now become a feminist symbol and an icon of rebellion against patriarchal

and conservative norms, embodying the spirit of gothic and rock counterculture.

The name Silith associates Lilith with Silas, a missionary from the New Testament, often depicted as a mystical, tormented, and marginalized character.

The brand pictogram, an owl, refers to Lilith's universe: a nocturnal animal symbolizing mystery, independence, and solitude. In some ilustration, Lilith appears winged and accompanied by owls, embodying a rebellious feminine force.